ART INVESTMENT – BEWARE THE MAGPIE SYNDROME – “ALL THAT GLITTERS IS NOT GOLD”

WHEN AGE IS A PLUS!

_{SANTA MARIA DELLA SALUTE, VENICE by Nael Hanna, Original oil on canvas, SOLD}

Looking to start your art collection and wondering where to begin?

As the gallery owner, Mr Akins would routinely advise “Always go for what YOU like”. It’s you after all who has to live with the painting, in it’s chosen, special place, preferably well-lit. Our advice – think long term. An original artwork ‘wears well’ with time. Even the frame with its dents, chips and knocks – all the great artists of our time, Picasso, Van Gogh, Degas, Rembrandt, remain presented in their exquisite shabby, well-worn frames, like hands which have held the priceless masterpiece through the years – the frames can be as alluring as the paintings themselves.

In a like manner, the original painting tells its own life story. Often the artist would paint over an existing painting, for the purchaser to discover the hidden treasure in later years. Or the artist would write an inscription on the verso (back) of the painting, like a code that has to be broken, here is where the magic begins.

ALL THAT GLITTERS IS NOT GOLD!

^{ROMANTIC FLORENCE by Nael Hanna, Original oil on board, Oil on Board, SOLD}

The same goes for a contemporary/modern original artwork, the passage of time will add to its value and desirability. As a ‘one and only’ it is unique and rare.

On the contrary, the value of a modern-day print as a mass-produced item will fade with age. They are neither rare, original or genuine (being merely an imitation of the original thing and many times over!).

As with the “Magpie Syndrome” which is defined as an irrational affinity for shiny objects, the art buyer as a newcomer can be misguided. The trade in modern-day prints is in reality a new- age, get rich quick, marketing ploy used to ensnare the first-time art buyer; the presentation of prints as ‘fresh to the market’ and the clever marketing with these works association with historical and often famous artworks is an obvious clue.

PLEASE SUPPORT OUR CAMPAIGN: “FORGET THE DESIGNER LABEL FEEL THE CLOTH!”

With the recent trend in the art market towards the sale of mass produced prints of famous artworks, we focus on the sale of genuine fine art pieces by the ‘as yet unknowns’ – emerging talents from the most renowned fine art academies in the world.

The Joy is that you discover them!

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^{UTOPIA By Viktor Rebernak, original oil on canvas, SOLD}